Affiliate Link and UTM Guidelines

Affiliate Link and UTM Guidelines

Use consistent tracking links so traffic and sales can be attributed correctly.

Recommended format

https://happydwelling.online/products/product-handle?utm_source=affiliate&utm_medium=partner&utm_campaign=campaign_name&utm_content=partner_id

Rules

  • utm_source: use affiliate.
  • utm_medium: use partner, tiktok, youtube_short, instagram_reel, pinterest, blog, or newsletter.
  • utm_campaign: use the product or campaign name, such as mini_mop_demo.
  • utm_content: use the partner ID, creator handle, or placement name.

Examples

https://happydwelling.online/products/quick-swipe-venetian-blind-cleaner?utm_source=affiliate&utm_medium=tiktok&utm_campaign=blind_cleaner_demo&utm_content=creatorname
https://happydwelling.online/products/coffee-corner-detail-brush-set?utm_source=affiliate&utm_medium=blog&utm_campaign=coffee_corner_cleaning&utm_content=partnerblog

Do not change

  • Do not remove affiliate platform tracking parameters.
  • Do not replace a partner ID with another partner ID.
  • Do not use fake coupon claims, misleading redirects, or hidden tracking.